Why 95% of All Online Marketers Fail and How to Avoid Their Pitfalls!

why most online marketers fail

In this blog post, we’re going to look at why 95% of all online marketers fail…and more importantly, how you can avoid their pitfalls.

What’s at the root of the problem?

Sadly, the root of the problem can be traced back to that person who is attempting to make money online. This person has 4 challenges.

1. They are stuck in a money paradigm

A paradigm is a commonly held belief or way of thinking that may or may not be true. In the 1800’s the common paradigm was that the world was flat. Science proved the paradigm to be false. Today, the common paradigm is that money is in finite supply.

The internet and the information age is proving this to be another fallacy.

80% of the people in industrialized nations have a job. They trade their time, 8 hours a day, for a bit of someone else’s money. Their outlook on money is defined by their pay check. If they make $3,000 a month, they try to squeeze their lifestyle into a $3,000 a month box.

Their viewpoint on money is that it is finite and there is a limited quantity available.

In the industrial age, this was somewhat true. People could get a second job to supplement their first job, but they rarely got further ahead because they were still limited by the amount of time they could work. Then after taxes, it generally ended up not being worth while to work 2 jobs.

But we’re no longer in the industrial age. At the turn of the century we entered a new millennium, a millennium of information. We are now in the information age. The industrial age has been left behind. Information doubles at a rate of every 7 years.

By the year 2022, we’ll have twice as much knowledge and information as we have right now, in 2015.

The information age brings information overload, but it also brings something new and exciting. Today, you can sit in front of your computer for an hour or two and make tens, sometimes hundreds of times more than you could make in the industrial age.

You can leverage yourself on the internet in a way that was never possible before.

Today you are sitting on the precipice of the most financially rewarding time of your life.

The amount of money that’s available to you is no longer limited to the number of hours you can work. It’s only limited by your imagination and your know how. Getting the know how is easy, the information is all around you.

This article is your first step into a paradigm shift. Money is infinite and you can achieve the lifestyle you dream of.

2. They have unrealistic expectations

Because there are so many publicized success stories online and even more hyped up stories, people become overenthusiastic and become unrealistic in their expectations of what a business online will achieve.

The truth is, there are no limitations on the amount of money a person can achieve online, but if they are going to do business online, they have to treat it as a business. It’s not a gamble or a hobby.

A business takes some thought, education, planning, and action. Without these 4 ingredients, failure is inevitable.

It is possible to make overwhelming amounts of money in a short period of time on the internet, but not in your first month. Like any business, your online business takes time to gestate, take form and mature.

Buying the next hot $97 product that shows you how to become an overnight success, only leaves you $97 poorer if it doesn’t fit into your plan.

Planning may sound boring, but without a plan you don’t know where you’re going or how you’re going to get there, so every new path seems to be the short cut to the pot of gold.

With a little thought and a general idea of where you want to go and how you want to get there, your expectations become more rooted in reality. Your business has a fighting chance of becoming a success.

3. They have no plan

As mentioned previously, without a plan you have no idea where you’re going or how to get there. Even if you don’t want to write down a formal plan, a couple of notes on what you want out of your business and how you plan on getting there, will save you countless sleepless hours wondering where all your money has gone.

Your plan can be as simple as this:

In 6 months, I want to be earning an extra $2,000 a month.

I will earn this extra money by learning how to generate an income from the internet.

I will become an affiliate of someone else’s business so I can learn the ropes.

Once I have a marketing system that I am comfortable with, I will design my own product, offer an affiliate program and leverage my time to increase my income.

4. They suffer from information overload

Information overload has become a part of everyday life. Every single day, the average person is exposed to almost 3,000 marketing messages. That’s in addition to the regular information that has to be processed to complete your work.

The only way to cut through the noise is to focus. There is no such thing as an offer that ends at midnight tonight that you just have to have. Today’s hot product is replaced by tomorrow’s hot product. In order to focus, you need to choose a path and follow it.

Ignore everything else, focus in on this and when you’re done, take the next step.

While you’re learning, continue taking action and making an income for yourself.

Now you know why 95% of all online marketers fail, But you also have an idea of what you can do to set yourself apart from the masses and get started on the right track to success… Now, Get to work!

Feel free to share and leave a comment if you found value.

new me






Terry Henry

Skype: terryhenry357

Email: Terry@StreetSmartMarketer.net

” I teach entrepreneurs the common sense approach to getting leads, building lists
and making sales online.”

PS. Wanna continue to enhance your knowledge? Check out the ‘IM Video Club’ It’s FREE!


  • Peter Beckenham

    Reply Reply November 29, 2015

    Hi Terry and many thanks for this very interesting post.

    The 4 points you give for the 95% failure rate are right on target.

    Actually for me my initial failures online were a combibation of lack of realistic planning and info overload….so I can fully relate and attest to what you have shared in this post.

    Many thanks for sharing your expertise as many new online marketers should be made aware of this post.

    • Terry Henry

      Reply Reply November 29, 2015

      Thank you Peter, I’m glad you enjoyed the post and I hope it will be helpful to both seasoned and new marketers.

  • Darja Boc

    Reply Reply December 13, 2015

    Hi Terry Henry.
    Great article and so true…I like this part- Now, Get to work! 🙂

    Wish you beautiful end of the Sunday 🙂
    Kindest Reagrds,

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